In 2016 I launched NOBLE, a digital media company highlighting Nashville’s culture, nightlife and creative scene. Competing against established brands like Thrillist, Eater and local media, NOBLE rapidly grew an audience to more than 50,000 unique visitors per month. A large part of this success was due to my social media strategy, specifically building Facebook and Instagram accounts that mirrored NOBLE’s conversational voice and sleek aesthetic.
Located in Nashville’s trendy east side, Five Points Pizza announced the opening of a second restaurant location in the fall of 2016. NOBLE reported the new location and promoted the article on Facebook. The post quickly gained traction and was one of NOBLE’s most engaging posts, which resulted in tremendous publicity for the client.